Jodi Rhoden offers business planning classes through Birds Eye Business Planning and Adventures and baking classes through AB Tech Continuing Education. In addition, Jodi offers courses in writing, business planning, social media, and baking at various regional and national venues. Click on the calendar event that you are interested in for more information, and contact the hosting organization to register.

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Durham Vision + Vocation Business Planning Course

September 29 - September 30

| $325

The Vision + Vocation Business Planning Course is an opportunity for artists, healers, and change-makers to create viable business plans for their unique offerings in the world. In this weekend-long course, facilitator Jodi Rhoden will use the tried-and-true Birds Eye Business Planning Curriculum to guide participants through the basics of business planning including operations, financials, research and development, and marketing strategies, while utilizing ritual, movement, and expressive arts to deepen meaning, connection, and community within and among the cohort. Participants will leave the course with the tools to create a comprehensive business plan, a clear vision for their business, and concrete tasks for future work.


When: Saturday, September 29th and Sunday, September 30th, 2018, 10am to 6pm

Where: The Mothership, 401 West Geer Street, Durham, NC 27701

How to register: Complete the application at the “event website” URL below. Earlybird Registration is $325. After September 1st, registration is $375 and can be paid via paypal after your application is approved.

Participants will receive:

-16 hours of empathic and dynamic group facilitation

-Birds Eye Business planning workbook with business plan template

-Birds Eye financial tools Excel workbook, including personal budget and business cash flow templates, with hands-on training and access to online tutorials

-Coffee, tea, and light snacks throughout the course

-Lunch both days

-Access to ongoing Vision and Vocation coaching for accountability and reflection ($50 per hour)

Topics covered in this course include:

-Vision: We start by viewing our business concepts from a high altitude, clarifying our visions and establishing our intentions.

-Foundation: Next, we return to the ground level to define our income streams and analyze financial essentials, from overhead costs to break-even points.

-Cash Flow: We’ll cover the financial bases of cash flow, sales forecasting, and financial documents.

-Mission: We’ll discuss and refine our missions, discuss market research, and identify competitors in order to align with our specific markets.

-Communication: Next, we’ll discuss creative marketing strategies and give peer feedback on marketing materials. We’ll explore how to market in alignment and integrity, including telling our stories and discerning our core values.

-Next steps and closure: Finally, we’ll present our business plans, share final pitches, and plan for next steps.

Throughout the course, Jodi will incorporate tarot and ritual to activate self-reflection and intuition; movement exercises to connect and orient us to ourselves, each other, and our work; and expressive arts exercises to activate playful creativity as we tell the stories of our businesses.  The development of strong networks and synergy within the group will be nurtured.

About Jodi Rhoden and Vision + Vocation:

I have been utilizing Tarot and astrology in my personal, professional, and creative life for 25 years. Vision + Vocation synthesizes that spiritual grounding with my training and experience as a social worker (BSW, University of Georgia, 1999), my experience as a business owner for 10 years (Short Street Cakes, 2006-2016), and my experience as a business coach, and class and retreat facilitator for 5 years (Mountain Bizworks, 2012-present; Birds Eye Business Planning and Adventures, 2014-present). In addition, I am an empathic listener, published author, and an advocate for social justice. My practice is feminist, anti-racist, anti-ableist, anti-classist, and trans- and queer-inclusive.

What people are saying about Vision + Vocation:

Jodi’s energy and enthusiasm- about business and our vision was contagious, inspiring, and optimistic. – KF

What I liked best about this course is Jodi’s commitment to attune to the needs of each participant and empower the mission of each person through practical and creative processes. Very personal, heart-filled, and down to earth facilitation. -DH

Jodi was bold enough to connect the technicality of business and marketing concepts with spirit, art, and divine potential within each of us. It helped me to accept and love the complexity of being a human being striving for freedom, with tangible tools to manifest my dreams. -HB

What I liked best: Ritual, emergent design. Integrating business/marketing jargon and definitions with tarot, somatic practices, and art. Connecting mission with “story” and marketing as Spring, Air, gathering awareness practice. Reframing business concepts as elements! Seasonal rhythms and cycles. Your support, optimism, positivity, space holding. Helping each other with mission statements felt so good. -MJ


September 29
September 30


Jodi Rhoden


The Mothership
401 West Geer Street
Durham, NC 27701 United States
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