Jodi Rhoden is a writer, baker, activist, and entrepreneur in West Asheville, North Carolina, where she lives with her husband, Duncan, and their son, Jasper. Jodi is the founder and former owner of Short Street Cakes in West Asheville, and she uses her 10 years of small-scale business experience to mentor entrepreneurs through Vision + Vocation, Birds Eye Business Planning and Adventures, and Mountain Bizworks. Jodi loves to travel, aspires to keep chickens and bees, and is currently writing a memoir about her life in cake.

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